We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
SYNESTHESIA - A LINK ACROSS THE SENSES IN ACHIEVING BUSINESS EXCELLENCE WITH NLP.
- Authors
ZAMFIR, CRISTINA-MIHAELA
- Abstract
When we think about how our senses work, we imagine them operating individually. However, it is more complicated than that. Our senses mingle more often than we realize, collaborating to help us make sense of the world more easily. The paper analyses several synesthetic metaphors, created by associating various sensory modalities. Most evidence for crossmodal perception comes from linguistic studies into intermixing sensory experiences to form examples of 'visual-kinesthetic', 'auditory-kinesthetic', 'auditory-visual' synesthesias. By identifying synesthetic sequences that lead to specific outcomes, we can replicate any behaviour, whether that of a businessman, scientist, teacher, or of anyone who does something well.
- Subjects
SYNESTHESIA; NEUROLINGUISTIC programming; LINGUISTICS; KINESTHETIC method (Education); BUSINESS communication
- Publication
BAS - British & American Studies, 2014, Vol 20, p171
- ISSN
1224-3086
- Publication type
Article