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- Title
Impact of national traumatic events on consumer purchasing.
- Authors
Dube, Leon F.; Black, Gregory S.
- Abstract
The purpose of this research is to evaluate differences in consumer perception before and after national traumatic events such as the terrorist attacks that took place on 11 September 2001. The authors found a significant difference in consumer ethnocentrism, patriotism, time management, attitude towards regulation of business and product quality following the terrorist attacks. These differences impact consumer purchase decision processes and become important to businesses that are targeting these consumers with their product offerings. In addition, marketing managers' understanding of change in consumer perceptions and attitude should impact how consumer products are marketed.
- Subjects
UNITED States; CONSUMER behavior; ETHNOCENTRISM; PATRIOTISM; SEPTEMBER 11 Terrorist Attacks, 2001; TERRORISM; PURCHASING; CONSUMER attitudes; TIME management; INDUSTRIAL efficiency
- Publication
International Journal of Consumer Studies, 2010, Vol 34, Issue 3, p333
- ISSN
1470-6423
- Publication type
Article
- DOI
10.1111/j.1470-6431.2009.00813.x