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- Title
La comunicazione dei wine bloggers: autoctono vs globale.
- Authors
Cavallo, Federica; Iaia, Lea; Fait, Monica; Scorrano, Paola
- Abstract
The paper aims to investigate and compare the web communication of two different categories of wine (a native wine -- which strongly represents the cultural heritage of the area of origin -- and one overall), assessing the existing gap in wine bloggers' communication. The work steps provided by methodology are: 1) identification of the top 100 international wine blogs; 2) text mining on the blog articles in the homepage of each wine blog, in order to identify the most widely-mentioned "global" wine; 3) selection of the articles related to the two types of wines in exam, in order to deepen investigate them through the text mining analysis; 4) evaluation of the gap in the web communication of wine bloggers, through a model designed and tested in earlier work for such purpose. The analysis enables the search for information, which aims to identify similarities/differences or peculiarities in the web communication of the two different wines.
- Publication
Il Capitale Culturale: Studies on the Value of Cultural Heritage, 2016, Vol 13, p321
- ISSN
2039-2362
- Publication type
Article
- DOI
10.13138/2039-2362/1364