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- Title
The Need for Design Thinking in Business Schools.
- Authors
GLEN, ROY; SUCIU, CHRISTY; BAUGHN, CHRISTOPHER
- Abstract
The demands placed on today's organizations and their managers suggest that we have to develop pedagogies combining analytic reasoning with a more exploratory skill set that design practitioners have embraced and business schools have traditionally neglected. Design thinking is an iterative, exploratory process involving visualizing, experimenting, creating, and prototyping of models, and gathering feedback. It is a particularly apt method for addressing innovation and messy, ill-structured situations. We discuss key characteristics of design thinking, link design-thinking characteristics to recent studies of cognition, and note how the repertoire of skills and methods that embody design thinking can address deficits in business school education.
- Subjects
ANALYTICAL skills; REASONING; CRITICAL thinking studies; CRITICAL literacy; BUSINESS schools; TEACHING
- Publication
Academy of Management Learning & Education, 2014, Vol 13, Issue 4, p653
- ISSN
1537-260X
- Publication type
Article
- DOI
10.5465/amle.2012.0308