Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Economics of Advertising.AuthorsGlaister, StephenAbstractReviews the book "The Economics of Advertising," by R. Schmalensee.SubjectsECONOMICS of Advertising, The (Book); SCHMALENSEE, R.; ADVERTISING; NONFICTIONPublicationEconomica, 1973, Vol 40, Issue 159, p343ISSN0013-0427Publication typeBook ReviewDOI10.2307/2552821