We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Modest Beginnings: Business Communication in New Zealand.
- Authors
McLaren, Margaret C.
- Abstract
Until very recently educators in tertiary institutions in New Zealand, like their counterparts in Great Britain, have assumed that their task is to teach their students to think, and that advanced communication skills will have been acquired long before students reach university. But now university teachers and students alike are realizing that systematic courses in such subjects can have considerable value to students while they are undergraduates and later. The two newest universities, the University of Waikato at Hamilton and the University of Massey at Palmerston North, both have business communication courses which are fairly similar in prescription to those taught in North America. These are becoming soundly established.
- Subjects
NEW Zealand; BUSINESS communication education; CURRICULUM; UNIVERSITY of Waikato; BUSINESS schools; BUSINESS education; BUSINESS teachers; BUSINESS students; UNIVERSITIES &; colleges; COMMUNICATION in management
- Publication
Journal of Business Communication, 1981, Vol 18, Issue 3, p11
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/002194368101800302