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- Title
Cómo entienden los estudiantes al diseño gráfico cuando lo eligen como carrera en la Universidad Nacional de San Juan, Argentina.
- Authors
Isabel Balmaceda, María; Díaz Reinoso, Verónica; Cecilia Gil, María
- Abstract
The results of a research conducted during the 2016-2017 period in the School of Architecture, Urban Planning and Design at Universidad Nacional de San Juan are presented in this article. This work aimed to analyze the Graphic Design conceptions students have when choosing this program as a career and its coherence with the current study plan versus design and technology. This is a nonexperimental descriptive research in which qualitative and quantitative methods have been jointly applied. The study population consisted of 336 students who attended the common Entrance Course to start a career in the School of Architecture, Urban Planning and Design in the 2017 cycle. Two intentional non-probability samples were studied, formed by students attending the Entrance Course who, at the beginning and at the end of the course, confirmed to be convinced of choosing the Graphic Design career. In order to identify the conceptions, the Social Representation theory and its structural approach were used. To obtain the data, both associative and interrogative methods were used. For the students interviewed at the beginning of the Entrance Course, Graphic Design constitutes a rather artisan activity closely related to expression through drawing but fairly related to communication. For the students interviewed at the end of the course, the career is an activity oriented towards communication but closely connected with artistic expression. Both at the beginning and at the end of the Entrance Course, students conceived Graphic Design as a discipline completely different from a technological discipline. This revealed a conception of Graphic Design discrepant with the curricular proposal of the institution.
- Publication
Kepes, 2018, Vol 15, Issue 18, p137
- ISSN
1794-7111
- Publication type
Article
- DOI
10.17151/kepes.2018.15.18.6