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- Title
THE AVAILABILITY OF DISCRETIONARY TIME: INFLUENCES ON INTERACTIVE PATTERNS OF CONSUMER SHOPPING BEHAVIOR.
- Authors
Holman, Rebecca H.; Wilson, R. Dale
- Abstract
This paper reports an empirical investigation of the relationships among consumer attributes (employment status, children status, education level, and income level) and shopping behavior which serves to reduce a consumer's inelastic time (increase discretionary time). An equilibrium theory of time expenditures forms the conceptual base for the paper. Log-linear multidimensional contingency table analysis is used to investigate the effects of interaction among consumer attributes and the effects of these attributes individually upon four shopping variables. As such, the analysis provides a methodological improvement over past research on the topic.
- Subjects
SHOPPING; CONSUMER behavior
- Publication
Advances in Consumer Research, 1980, Vol 7, Issue 1, p431
- ISSN
0098-9258
- Publication type
Article