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- Title
Consumption of Child Care: A Social Construction Perspective.
- Authors
Mukherji, Jyotsna
- Abstract
This paper examines the issue of child care from the mother's perspective. Using Ritzer's (1992) framework of levels of social analysis, I have studied the phenomenon of child care through actors, actions and interactions. The epistemological basis of this research is that there are multiple and coexisting realities. Through in-depth interviews I have examined the reality of child care as constructed by mothers and discovered four major themes. These themes are: process of finding and maintaining child care, differences between family care and day care, conceptualizing and maintaining trust, social and market relationship, and information systems.
- Subjects
CHILD care; CONSUMER research; MOTHERS; TRUST; BABYSITTERS; SERVICE industries research
- Publication
Advances in Consumer Research, 1997, Vol 24, Issue 1, p75
- ISSN
0098-9258
- Publication type
Article