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- Title
Ad. Jingles: Brand Recall.
- Authors
Gupta, Vandana
- Abstract
Jingles have been entangled with advertising since the beginning of the advertising concept. Advertising jingles have changed ad campaigns. Ad makers have suggested that jingles make them more attractive. Jingles are nothing but short pieces of music added to the advertisement films to make them catchy and provide them recall ability. Jingles can either be added to television ads, films or to radio ads. Ever since advertising jingles were introduced, advertisers have benefited massively. The paper explores the brand recall by various consumers with the help of advertisements. For primary data, a structured questionnaire was designed and consumers were approached.
- Subjects
UNITED States; JINGLES (Advertising songs); ADVERTISING campaigns; ADVERTISERS; PUBLICITY
- Publication
SCMS Journal of Indian Management, 2013, Vol 10, Issue 2, p78
- ISSN
0973-3167
- Publication type
Article