Your institution may have access to this item. Find your institution then sign in to continue.
Title
STRENGTHENING ASEAN IDENTITY.
Abstract
The article provides information on the Asean Business and Investment Summit in Bangkok, Thailand. According to Arin Jira, chairman of the Asean Business Advisory Council, regional brands should start with tourism-related products and services, such as fashion and hotels, to create more businesses and attract more tourists to the region. Three key factors for Asean growth-identity were seen by Kan Trakulhoon, president of Siam Cement Group (SCG).