Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGaining perspective: The effects of message frame on viewer attention to and recall of osteoporosis prevention print advertisements.AuthorsO’Malley, Deborah A; Latimer-Cheung, Amy ESubjectsOSTEOPOROSIS prevention; ADVERTISING; ANALYSIS of variance; ATTENTION; COGNITION; EXPERIMENTAL design; EYE movements; HEALTH education; MEMORY; PROBABILITY theory; RESEARCH funding; WOMEN'S health; REPEATED measures designPublicationJournal of Health Psychology, 2013, Vol 18, Issue 11, p1400ISSN1359-1053Publication typeJournal ArticleDOI10.1177/1359105312456323