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- Title
Annotated Listing of New Books.
- Abstract
The article presents information about the book "The Voice of Business: Hill and Knowlton and Postwar Public Relation," by Karen S. Miller. The article examines the history of public relations agency Hill & Knowlton Inc., of New York, describing how it has operated with and for its clients and the impact of its public relations work. Discusses John Hill's background, the founding of the agency based on its steel industry account, the development of Hill's political and public relations philosophy, and the refinement and institutionalization of techniques basic to the agency's operation.
- Subjects
VOICE of Business, The (Book); BOOKS; MILLER, Karen S.; PUBLIC relations; INDUSTRIAL publicity; HILL &; Knowlton Inc.; BUSINESS enterprises
- Publication
Journal of Economic Literature, 1999, Vol 37, Issue 2, p787
- ISSN
0022-0515
- Publication type
Article
- DOI
10.1257/jel.37.2.713