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Title
Screen Europe at Labelexpo.
Abstract
The article presents a digital print case study involving graphic arts equipment and computer-to-plate equipment manufacturer Screen. Topics covered include the launching of Screen's new label inkjet press called the Screen Truepress Jet L350UV, Screen's direct marketing campaign created with the help of marketing services provider Jubels, and the campaign architecture created by Jubels for Screen. It also discusses the reasons for the very high response rate for Screen's campaign.