We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Major Household Appliances: A Lesson in Distribution.
- Authors
Kernan, Jerome B.
- Abstract
The author reports on the marketing costs associated with the middlemen's margins and the friction which these channels bring to the middlemen's operating margins. Difficulties which have arisen regarding attempts to obtain secure operationally useful margin data are discussed. Friction which can be caused through the use of middlemen is studied in the article by discussing the household appliance industry. An approach to measuring middlemen's margins is discussed in the article. Limitations which exist in the author's study are mentioned.
- Subjects
MARKETING channels; MARGIN accounts; PROFIT margins; MARKETING costs; DISTRIBUTION (Economic theory); DISTRIBUTORS (Commerce); HOUSEHOLD appliances; ORGANIZATIONAL structure; INDUSTRIAL efficiency; MARKETING
- Publication
California Management Review, 1966, Vol 8, Issue 3, p83
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41165688