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- Title
Glaube und Geschäft. Evangelikale Prediger und die Transformation des US-amerikanischen Protestantismus zwischen 1865 und 1930.
- Authors
Siemens, Daniel
- Abstract
That evangelical Protestantism in the USA was closely linked to capitalist modernity and can even be considered one of its most successful "products" is a thesis held far beyond the proponents of the economics of religion. This article analyses the market-driven propagation of a special relationship of trust between the Son of God and the individual believer, clothed in the semantics of personal closeness and emotional security, on the basis of three case studies of Dwight L. Moody (1837–1899), William "Billy" Sunday (1862–1935) and Bruce F. Barton (1886–1967). The push towards individualisation shaped religious communication in the Protestant milieu during the progressive era, at a time of extremely accelerated urbanisation, migration, industrialisation and rationalisation processes; it became, far beyond the circle of evangelicalism, an important aspect in the construction of capitalist market thinking in the USA. With Jesus at their side, the message went, the believers could not only better master the hardships and imponderables of their own lives and engage in the fight against social ills, but also enter a new world of consumption with growing optimism. This offer proved to be particularly attractive to white men in the cities who sought to combine a life based on traditional Christian values with the new demands of capitalist modernity and who, by reconciling contradictory emotional offerings, wanted to become simultaneously pious, strong and economically successful personalities: whole Christian men.
- Subjects
CHRISTIANS; EVANGELICALISM; SECURITY (Psychology); JESUS Christ; CITIES &; towns; WHITE men; HIZBALLAH (Lebanon); URBANIZATION; MASLACH Burnout Inventory
- Publication
Historische Zeitschrift, 2024, Vol 318, Issue 2, p290
- ISSN
0018-2613
- Publication type
Article
- DOI
10.1515/hzhz-2024-0009