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- Title
APLICABILIDADE DO MÉTODO SWOT NA CADEIA PRODUTIVA DO FUMO NO RIO GRANDE DO SUL.
- Authors
Dalla Valle, Carine; Possani, Laura; Cristina Dorr, Andrea
- Abstract
The tobacco production is presented currently as an economic alternative to generate income for many rural properties, and is considered of paramount economic importance to the state of Rio Grande do Sul. The study of supply chains has been characterized as a methodology for markets, both in economic and strategic issue. For this study we used the "SWOT" tool (Strengths, Weaknesses, Opportunities and Threats) with those more involved in the tobacco scenario, who are the producers and the tobacco industry, aiming to analyze the strengths and weaknesses that the internal environment representing each link in the production chain, and understand the opportunities and threats that the external environment subjects them to. Thus, the methodology used was the bibliographical research, exploratory and field research, and the agents studied were the tobacco growers of Venancio Aires, São Lorenço do Sul, Canguçu and Santa Cruz do Sul, in the state of Rio Grande do Sul and the tobacco industry: (benefiting) the company Souza Cruz, for being considered the leader in production volume, in the municipality of Santa Cruz do Sul / RS. Once collected and analyzed, it is concluded that the analysis of the internal and external environment within a production chain is to understand the involvement of actors and agents included in this chain, thus the understanding of internal and external factors addresses the actions and attitudes that influence the production chain, as well as the agents included in it.
- Publication
Veredas FAVIP: Revista Eletrônica de Ciências e Cultura, 2018, Vol 11, Issue 1, p162
- ISSN
1679-1746
- Publication type
Article