We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Role of Social Media in Developing Interest in Sports Among Arab Women.
- Authors
Assad, Amr
- Abstract
This paper examines the impact of social media in developing Arab women's interest in sports. A survey questionnaire based on the uses and gratification theory was distributed to 411 Arab women from different age groups, education levels, and employment statuses. In analyzing the results to explore the participants' motivation in their use of social media for sports, the study indicates that entertainment and information-seeking were the main motivations for women consuming sports on social media. The overall findings also suggest that social media plays a pivotal role in driving Arab females' interests in sports.
- Subjects
SOCIAL media; WOMEN &; sports; ARAB women; ARABS in sports; SPORTS
- Publication
Arab Media & Society, 2022, Issue 33, p61
- ISSN
1687-7721
- Publication type
Article