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- Title
Communication Audits: Adding Value and Social Impact to Agricultural Communications.
- Authors
Goodwin, Joy N.; Davis, Andrea; Telg, Ricky W.
- Abstract
Communication audits can enhance the communication efforts of agricultural organizations. Communication audits identify what is being done well, what is not being done well, and how communication efforts can be improved. In addition to communication audits, usability testing adds value to understanding the use of communication materials by a target audience. Taking steps to improve communications, based on the findings of communication audits and usability testing, can help organizations improve their brand consistency, social impact, and overall communication. This paper provides a rationale for communication audits and provides procedures, tips, and experiences for the communication practitioner.
- Subjects
COMMUNICATION in agriculture; SOCIAL impact; VALUE-added theory (Sociology); AUDITING; WELL-being; AGRICULTURAL organizations
- Publication
Journal of Applied Communications, 2014, Vol 98, Issue 1, p8
- ISSN
1051-0834
- Publication type
Article
- DOI
10.4148/1051-0834.1071