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- Title
Impact of Adoption of Islamic Banking on Consumer Percep-tions: A Case of Pakistan.
- Authors
Shafique, A.; Kiran, A.; Gazali, S.; Rehman, S.
- Abstract
Abstract. Knowledge, awareness and religious beliefs plays a vital role in the adoption of Is-lamic banking towards consumer perception. This study aims to identify the impact of adop-tion of Islamic banking towards consumer perceptions in Pakistan. In this study, primary data is used collected through questionnaire filled by 306 respondents. Adoption of Islamic banking is categorized on the basis of three dimensions including consumer 's knowledge, awareness and religion which measured by demographic analysis through questionnaire. Descriptive statis-tics, regression analysis, correlation analysis and reliability analysis are major techniques used for hypothesis testing. This quantitative research concluded that there is a significant and pos-itive impact of knowledge, awareness and religious beliefs on consumer perceptions. There is a low positive but directly related relationship of knowledge, awareness and religious beliefs with consumer perceptions. The conclusion of the current study is that awareness and religious beliefs are directly related with consumer perceptions and the maximum consumers have less knowledge and awareness about Islamic banking because of absence of marketing strategies and advertisement. It would be best to focus on the marketing strategies and advertisements in order to increase the adoption rate of consumers towards Islamic banking
- Subjects
PAKISTAN; ISLAMIC finance; RETAIL banking; BANK customers; MOBILE banking industry; ONLINE banking; CONSUMERS; CONSUMER expertise
- Publication
Jinnah Business Review, 2023, Vol 11, Issue 1, p14
- ISSN
2070-0296
- Publication type
Article
- DOI
10.53369/cjnq4177