Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleNUMÉRO SPÉCIAL 2013 MARKETING -- ENJEUX ET PERSPECTIVES.AuthorsPras, BernardSubjectsDECISION making; MARKETING; TECHNOLOGICAL innovations; COMMUNICATION; GLOBALIZATION; MARKETING strategyPublicationDécisions Marketing, 2012, Issue 67, p10ISSN0779-7389Publication typeArticleDOI10.3917/dm.067.0010