We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Public Policy and Consumer Information: Impact of the New Energy Labels.
- Authors
McNeill, Dennis L.; Wilkie, William L.
- Abstract
Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.
- Subjects
ENERGY labeling; LABELS; CONSUMER behavior; CONSUMER preferences; HOUSEHOLD appliances; CONSUMER education; LABEL design; MARKETING research; CONSUMER research; BEHAVIORAL research
- Publication
Journal of Consumer Research, 1979, Vol 6, Issue 1, p1
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208743