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- Title
STRATEGIC ANALYSIS OF THE COMPETITIVE ENVIRONMENT ON THE ROMANIAN INSURANCE MARKET.
- Authors
Mărăcine, Mihaela; Gangone, Andreea
- Abstract
This paper aims to conduct a strategic analysis of the competitive environment on the Romanian insurance market by underlying its own assessment methodology, structured in two stages. The first stage aimed at assessing the overall competitiveness of the Romanian insurance market based on the values of the market concentration ratio and of the Herfindahl-Hirschman index, while the second stage focused on conducting the structural analysis of the Romanian insurance market by identifying and analysing the strategic groups on this market. The research results highlighted that the Romanian insurance market was characterised, in the year 2012, by monopolistic competition, with a weak trend towards oligopoly. We can notice a growing trend towards oligopoly supported by the combined action of the three strategic groups identified.
- Subjects
INSURANCE companies; INSURANCE stocks; MARKETING strategy; INSURABLE risks; FINANCIAL services industry &; economics; HERFINDAHL-Hirschman index; ECONOMICS
- Publication
Young Economists Journal / Revista Tinerilor Economisti, 2014, Vol 11, Issue 22, p154
- ISSN
1583-9982
- Publication type
Article