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- Title
MANAGING CO-CREATION PROJECTS: The Service-Oriented Perspective.
- Authors
THANG LE DINH; AYAYI, AYI; MANH CHIEN VU; NOMO, THÉOPHILE SERGE
- Abstract
The paper examines the value co-creation process within project-based service environments that perform complex and different service-oriented projects. An approach is proposed based on the service-oriented perspective to reconcile project management and the co-creation process and to drive the partnership to its full potential and mutual success in project-based service environments. To validate the framework, we resort to a Living Lab for supporting digital marketing transformation. The results show that service organizations can better exploit their organizational capabilities and thus enhance their performance by integrating project management, co-creation processes and service-oriented frameworks.
- Subjects
PROJECT management; CUSTOMER services; BUSINESS partnerships; INTERNET marketing; LABORATORIES
- Publication
Journal of Modern Project Management, 2018, p100
- ISSN
2317-3963
- Publication type
Article
- DOI
10.19255/JMPM01511