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- Title
Sosyal Medya Kullanımını Etkileyen Faktörler Üzerine Bir Araştırma.
- Authors
SARIOĞLU, Cüneyd İkbal
- Abstract
Social media has become a part of the lives of individuals today. Social media users have increased significantly, especially with the widespread use of smart phones and tablets. Although the number of social media users is increasing, users spend time in these networks with different motivations. Some users use these networks to socialize, while others use social media for motivations such as entertainment, information seeking, gaining a status. In this context, the effects of the factors affecting social media use on the individuals' social media usage intentions and the moderating roles of educational level, age and level of income were examined in this study. Within the scope of the study, data were collected from 465 individuals aged 16 years and over using a questionnaire method and the data were analyzed using hierarchical regression analysis. Findings of analysis show that social media relevance, hedonic benefits, status seeking and information seeking positively affect individuals' social media usage intentions. Educational level has been found to have a moderating role between information seeking and social media usage intentions while age has been found to have a moderating role between social media relevance and social media usage intentions. This study will contribute to the explanation of the reasons for the use of social media by individuals with demographic differences.
- Subjects
INFORMATION-seeking behavior; DEMOGRAPHIC characteristics; SMARTPHONES; SOCIAL media; EDUCATIONAL attainment; SOCIAL media in education
- Publication
Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2021, p277
- ISSN
2147-5717
- Publication type
Article
- DOI
10.54600/igdirsosbilder.977764