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- Title
Strategies for Value Reconfiguration in Online Platforms.
- Authors
Sanchita, Kuchi; Gupta, Sumeet
- Abstract
Once scaled, online platforms reconfigure value to remain competitive. Reconfiguration in online platforms may take a different form than in pipelines, as online platforms are intermediaries that generate network effects among the sides they connect. They also face stiff competition from other spheres due to lower barriers to entry. Why and how do online platforms reconfigure value? By examining 13 Indian online platforms that have achieved a certain level of success (such as tipped markets, investor confidence, or profitability), this article offers four strategies for reconfiguring online platforms: enhance interactions, enhance capabilities, offer new services, and nurture new transactions.
- Subjects
INDIA; VALUE (Economics); ONLINE marketplaces; ECONOMIC competition; BUSINESS success; MARKETS; INVESTOR confidence; PROFITABILITY; NEW business enterprises; NETWORK effect; VALUE chains
- Publication
California Management Review, 2023, Vol 66, Issue 1, p72
- ISSN
0008-1256
- Publication type
Article
- DOI
10.1177/00081256231200656