We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Organizational Dimensions of Creativity: MOTION PICTURE PRODUCTION.
- Authors
Gil, Ricard; Spiller, Pablo T.
- Abstract
The article discusses creativity and innovation in the motion picture industry, including constraints on managing creativity in business such as the need for variety in creative products and the phenomenon of writers' block, which can not be solved by control or incentives. The uncertainties related to creative outputs include informational asymmetries between creative talent and management and uncertainty related to the final product's marketability. The demand for infinite variety in products such as movies, books and video games means vast numbers of new and different products must be created with many doomed to failure. The costs and benefits of internal creativity production versus contracting out are discussed.
- Subjects
CREATIVE ability in business; INNOVATION management; MOTION picture industry; CULTURAL industries; MOTION picture development; FILMMAKING; WRITER'S block
- Publication
California Management Review, 2007, Vol 50, Issue 1, p243
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41166426