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- Title
TITLES OF NEW BOOKS: Marketing; Domestic Trade.
- Abstract
This article presents a list of books related to marketing and domestic trade, which was published in the September 1944 issue of the journal "The American Economic Review." Various books that have been included in the list are "Postwar Retail Marketing Management Policies," by D.R. Craig, "The Economic Aspects of Marketing Management Policies," by L.S. Lyon, "Postwar Industrial Marketing Management Policies," by W. Sampson, "U. S. Giant Department Stores From Slump to Boom and Beyond," by L. Sonnenschein and "Coöperative Marketing of Price and Its Part in the War Emergency."
- Subjects
BOOKS; MARKETING -- Bibliographies; MANAGEMENT; MARKETING management; BUSINESS; POSTWAR Retail Marketing Management Policies (Book); ECONOMIC Aspects of Marketing Management Policies (Book); CRAIG, D. R.; LYON, L. S.
- Publication
American Economic Review, 1944, Vol 34, Issue 3, p668
- ISSN
0002-8282
- Publication type
Article