Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA propos du livre le «Management transversal de la marque» coordonné par Géraldine Michel.AuthorsKAPFERER, JEAN NOËLPublicationManagement international / International Management / Gestiòn Internacional, 2014, Vol 18, Issue 3, p106ISSN1206-1697Publication typeArticleDOI10.7202/1025093ar