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- Title
TRADE PROMOTIONS AND CONSUMER SEARCH IN SUPERMARKET RETAILING.
- Authors
GÓMEZ, MIGUEL I.; RICHARDS, TIMOTHY J.; JUN LEE
- Abstract
The article discusses a study on trade promotions (TPs) which was presented at an invited paper session at the 2013 Allied Social Sciences Association meeting held in San Diego, California. The research tests the association between consumer search behavior and the pass-through rates of TP costs to consumers. It discusses the panel asymmetric threshold error-correction model, the symmetric model, and enterprise content management.
- Subjects
FOREIGN trade promotion; TRADE advertising; CONSUMER behavior; ENTERPRISE content management; SUPERMARKETS
- Publication
American Journal of Agricultural Economics, 2013, Vol 95, Issue 5, p1209
- ISSN
0002-9092
- Publication type
Article
- DOI
10.1093/ajae/aat044