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- Title
TURİZMDE DESTİNASYON SEÇİMİNİ ETKİLEYEN TEMEL UNSURLAR VE PAZARLAMA STRATEJİLERİ.
- Authors
Ersun, Nur; Arslan, Kahraman
- Abstract
Developments and trends in the world tourism has shifted the interest of tourism marketing from the country to regional perspective, leading the way to new destinations and products.In a country like Turkey with a vast geographical area, it is not a right policy to consider and market the whole country as a single attraction center. Besides, tourism centers in Turkey present crucial differences both in factors of supply and in socio-economic characteristics. For this reason to assume a leading role of the economy in the regional development it is necessary to consider tourism marketing activities on a regional basis. In this study, strategies have been designed and proposed for the development and marketing of particular regions as a tourism product.
- Subjects
TURKEY; TOURISM marketing; TOURISM policy; SOCIAL conditions in Turkey; ECONOMIC conditions in Turkey, 1960-; TOURISM &; archaeology; TURKISH history, 1960-
- Publication
Marmara University Journal of the Faculty of Economic & Administrative Sciences, 2011, Vol 31, Issue 2, p229
- ISSN
1300-7262
- Publication type
Article