We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Industry Insider Interview: Ray Katz.
- Abstract
An interview with executive vice president of sports marketing company Source Communications Ray Katz is presented. Topics discussed include the sponsors for the baseball tournament 2013 World Baseball Classic (WBC), factors that rationalize the sponsorship program of Brand USA to the WBC, and the Brand USA's goals and aims for WBC sponsorship. Also mentioned are the strategies that Katz do for Brand USA and the ways to measure the outcomes of Brand USA sponsorship to WBC.
- Subjects
KATZ, Ray; SPORTS sponsorship; SOURCE Communications LLC; WORLD Baseball Classic; EXECUTIVES; BRAND USA (Company)
- Publication
Sport Marketing Quarterly, 2014, Vol 23, Issue 2, p56
- ISSN
1061-6934
- Publication type
Interview