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- Title
The power of many.
- Authors
Sansom, Clare
- Abstract
The article reports on the increasing popularity of crowdsourcing in solving basic research challenges in commercial biotechnology in the U.S. in March 2011. It says that crowdsourcing refers to outsourcing tasks performed usually by people who are closely connected with an institution to a crowd of people outside the institution. According to the author, members of the crowd generally expect some kind of reward or incentive in crowdsourcing. The crowdsourcing initiative announced by Life Technologies is also discussed.
- Subjects
UNITED States; BIOTECHNOLOGY research; RESEARCH; CONTRACTING out; HIGH technology industries
- Publication
Nature Biotechnology, 2011, Vol 29, Issue 3, p201
- ISSN
1087-0156
- Publication type
Article
- DOI
10.1038/nbt.1792