We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
COMPETITIVE INTENSITY AS A QUASI-MODERATOR OF THE RELATIONSHIP BETWEEN INNOVATIVE EFFORTS AND PERFORMANCE.
- Authors
Jermias, Johnny
- Abstract
This study empirically investigates the moderating effect of competitive intensity on the relationship between innovative efforts and performance. The study proposes that a firm's competitive intensity acts as a quasi-moderator of the relationship between innovative efforts and performance. The results support the predictions of the study. The results indicate that competitive intensity moderates the relationship between innovative efforts and performance such that when competitive intensity is high, the relationship between innovative efforts and performance is positive, and vice versa, when the competitive intensity is low, the relationship between innovative efforts and performance is negative. Furthermore, the results reveal that competitive intensity has a positive relationship to the level of innovative efforts but has a negative relationship to performance.
- Subjects
ECONOMIC competition; TECHNOLOGICAL innovations; PERFORMANCE technology; COMMERCE; BUSINESS
- Publication
Gadjah Mada International Journal of Business, 2006, Vol 8, Issue 3, p281
- ISSN
1411-1128
- Publication type
Article
- DOI
10.22146/gamaijb.5613