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- Title
Wechselwirkungen zwischen der deutschen Sprache und der deutschen Wirtschaft im internationalen Kontext.
- Authors
Freytag, Nora-F.
- Abstract
The following article describes the economy as a field of action of the German language in consequence of its mutual relationship, starting from the language policy of the FRD and the GDR. The focus is on the relevance of this complex of topics from a political and economic point of view as well as (foreign) policy measures with a focus on the turn of 1989/90 and factors that (can) influence the choice of language in this field of action. In a resulting comparative analysis of the consular and model regulations of the Hamburg Chamber of Commerce (K and M) with existing empirical studies on foreign language use and demand in internationally operating companies, insights into the relevance of the correspondence languages recommended in the K and M for the language choice of companies are to be gained and resulting questions discussed.
- Subjects
HAMBURG (Germany); LANGUAGE policy; GERMAN language; FOREIGN language education; BOARDS of trade; COMPARATIVE studies
- Publication
German as a Foreign Language, 2023, Issue 1, p124
- ISSN
1470-9570
- Publication type
Article