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- Title
tell me, show me, involve me.
- Authors
ELMORE, BARBARA
- Abstract
The article discusses the secrets to successful nonprofit promotion and describes the formula employed by Hanmaker School of Business Professor Charles Fifield in how he teaches students in his Concert Promotions and Event Planning class, inspired by the saying of philosopher Confucius, which refers to telling, showing and involving. Topics mentioned include how the formula works, its role in helping the students carry out a marketing plan, and the growth of Hankamer's Entrepreneurship Program.
- Subjects
CONCERTS; MARKETING education in universities &; colleges; HANKAMER School of Business; NONPROFIT organizations; FIFIELD, Charles; BUSINESS schools; MARKETING
- Publication
Baylor Business Review, 2015, Vol 33, Issue 2, p48
- ISSN
0739-1072
- Publication type
Article