Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMaryland professor analyzes marketplace tactics.AbstractReports on the lecture of Ken Smith on marketing strategies at the Baylor University's Hankamer School of Business. Improving financial performance.SubjectsSMITH, KenPublicationBaylor Business Review, 1993, Vol 11, Issue 1, p14ISSN0739-1072Publication typeArticle