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- Title
Gerilla Pazarlaması ve Uygulamadaki Bazı Örnekleri.
- Authors
Nardali, Sinan
- Abstract
The guerrilla marketing concept, which was created by Jay Conrad Levinson in 1984, implies an unconventional way of performing promotional activities on a very low budget. In recent years, many companies looking for ways of getting out of clutter of traditional marketing implementations tend to apply guerrilla marketing which is a different way of marketing communication. Companies try to reach private worlds of consumers and give them memorable experience with their brands by guerrilla marketing strategies.
- Subjects
GUERRILLA marketing; LEVINSON, Jay Conrad; SALES promotion; BUSINESS enterprises; BUSINESS planning
- Publication
Journal of Management & Economics / Yönetim ve Ekonomi, 2009, Vol 16, Issue 2, p107
- ISSN
1302-0064
- Publication type
Article