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- Title
Consumer Insights on Fixed Line Broadband Internet Services Adoption in North India.
- Authors
Pathak, Upender; Singh, Parampal
- Abstract
The study examines consumer insights on fixed line broadband Internet services and attempts to find out how the users perceive various products offered by Internet service providers in North India. A survey was conducted among broadband Internet users and descriptive research design with non-probability type sampling were used for necessary data collection. The study used descriptive statistics, independent t-test, one-way ANOVA, Tukey Test, Games Howell Test, Welch ANOVA, and Levene test of homogeneity to analyze the data. The study has extracted qualitative infrastructure variables, reliable services variables and value for money variables. The results reveal that age and geographical area differ for qualitative infrastructure variables; income variable differs for reliable services variables; and occupation variable differs for value for money variables.
- Subjects
INDIA; CONSUMERS; INTERNET service providers; ONE-way analysis of variance; NONPROBABILITY sampling; VALUE (Economics)
- Publication
IUP Journal of Marketing Management, 2023, Vol 22, Issue 4, p152
- ISSN
0972-6845
- Publication type
Article