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- Title
Comparing the Hungarian and Indian Experts' Opinions about the Future of Marketing Communication.
- Authors
Rekettye Jr., Gábor; Rekettye, Gábor
- Abstract
As a part of a wider research the authors would like to compare how the Hungarian and Indian University educators and other opinion leaders evaluate the future effects of the global megatrends on the global and local business and marketing environment, and with what consequences this changed environment will have on marketing communication. The presumption of the study is that the different position of the transition country and the fast growing emerging country will result in divergent views about the future performance of marketing and marketing communication.
- Subjects
MARKETING management; MARKETING &; society; ECONOMIC development; CUSTOMER relations; DIFFERENTIATION (Sociology)
- Publication
International Journal of Business Insights & Transformation, 2015, Vol 9, Issue 1, p29
- ISSN
0974-5874
- Publication type
Article