We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Mapping the Online Gambling e-Servicescape: A Conceptual Model.
- Authors
Abarbanel, Brett L.
- Abstract
A conceptual model is proposed that examines the potential influence of an online casino's atmospheric cues and functional qualities on consumerbehavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Theorized elements of the virtual stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors, as well as demographic characteristics, are proposed to moderate the relationship between the servicescape and organismic responses. Propositions and research implications are presented.
- Subjects
INTERNET gambling laws; SERVICESCAPES (Marketing); GAMBLING tax laws; GAMBLERS; ATMOSPHERICS; DEMOGRAPHIC characteristics
- Publication
UNLV Gaming Research & Review Journal, 2013, Vol 17, Issue 2, p27
- ISSN
1531-0930
- Publication type
Article