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- Title
A strategic analysis of surging Chinese manufacturers: The case of Galanz.
- Authors
Ge, Gloria L.; Ding, Daniel Z.
- Abstract
Recent years have witnessed the surging of Chinese manufacturers, as China has become the world’s factory floor. This paper presents a case study of one of the most successful manufacturers in China, the Galanz Group, now the world’s largest microwave manufacturer. Based on theories of multinational corporations from emerging economies, the paper examines the process of Galanz’s integration into the global market. The company has developed unique competitive strategies that have made it a great success within China and in overseas markets. The Galanz model suggests strong strategic implications for both Chinese firms and incumbent multinational corporations.
- Subjects
CHINA; INDUSTRIALISTS; BUSINESSMEN; INTERNATIONAL business enterprises; MARKET area; CAPITALISM; GALANZ Electric Appliance Ltd.; MANUFACTURERS' agents; MANUFACTURING industries
- Publication
Asia Pacific Journal of Management, 2008, Vol 25, Issue 4, p667
- ISSN
0217-4561
- Publication type
Article
- DOI
10.1007/s10490-007-9073-0