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- Title
Dura takes over Besmer.
- Abstract
The article reports that Fulda,Germany-based Dura Flooring Systems GmbH has taken over Hessisch Olden, Germany-based Besmer GmbH with a total of 125 employees. The new Germany-based Besmer GmbH remains independent and will be using all synergy potential offered by Wirth Group. The range of products in the business areas automotive and floorcoverings that include retail trade and contract carpet will continue unchanged. In addition, sales and marketing will be integrated into Dura. The area automotive carpets' sales and development will remain unchanged in Hessisch Oldendorf, Germany.
- Subjects
GERMANY; DURA Flooring Systems GmbH; BESMER GmbH; MERGERS &; acquisitions; BUSINESS turnover; MARKETING; SALES; RETAIL franchises; FLOOR coverings
- Publication
Melliand International, 2007, Vol 13, Issue 1, p8
- ISSN
0947-9163
- Publication type
Article