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- Title
Segmenting Chinese Backpackers by Travel Motivations.
- Authors
Chen, Ganghua; Bao, Jigang; Huang, Songshan (Sam)
- Abstract
ABSTRACT This study examined travel motivations of Chinese backpackers and classified Chinese backpackers according to their travel motivations and related demographics. The study identified four motivation factors driving Chinese backpacker travels: social interaction, self-actualization, destination experience and escape and relaxation. K-means cluster analysis further identified three distinct Chinese backpacker segments with different travel motivations: self-actualizers, destination experiencers and social seekers. Explanations and discussions within the background of China's ongoing tremendous social and economic transformation are also provided. Copyright © 2013 John Wiley & Sons, Ltd.
- Subjects
CHINA; BACKPACKERS; PSYCHOLOGY of travelers; MOTIVATION research; SOCIAL interaction; SELF-actualization (Psychology); RELAXATION for health; K-means clustering
- Publication
International Journal of Tourism Research, 2014, Vol 16, Issue 4, p355
- ISSN
1099-2340
- Publication type
Article
- DOI
10.1002/jtr.1928