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- Title
PERIODISTAS DEPORTIVOS E INVERSORES ESTADOUNIDENSES EN LALIGA: DESINTERMEDIACIÓN Y "DISNEYIZACIÓN" EN EL RCD MALLORCA.
- Authors
Ginesta, Xavier; Luis Rojas-Torrijos, José; Ivan Faedo, Nahuel
- Abstract
LaLiga is one of the professional football competitions with the least presence of US capital. In the First Division (2021-22 season), only RCD Mallorca was owned by a North American corporation. This article analyses the changes in the management model of RCD Mallorca after ACQ Legacy Partners LLC purchase in 2016, as well as studies the interactions that occur between sports journalists and the club's Communication department. A methodological triangulation has been applied: a focus group with non-sports executives of the entity, in-depth interviews with the CEO of RCD Mallorca, its director of communication and with the Tourism Regional Minister of Mallorca, and semi-structured interviews with journalists who cover the club's information. The results confirm the progressive "disneyization" of professional football, the increasing disintermediation of the clubs with the press that covers their news and the importance of new corporate values, such as environmental sustainability, in the conceptualization of a football brand.
- Subjects
SPORTS journalism; SPORTSCASTERS; FOOTBALL games; COMMUNICATION; ORGANIZATIONAL ideology
- Publication
Perspectivas de la Comunicación, 2023, Vol 16, Issue 1, p1
- ISSN
0718-4867
- Publication type
Article
- DOI
10.56754/0718-4867.2023.3252