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- Title
A Critical Evaluation of "The Problem of Self-concept in Store Image Studies"
- Authors
Dolich, Ira J.; Shilling, Ned
- Abstract
The specific issue discussed in this article is the response bias produced by sell-concept and status perceptions during in-store interviews. The authors are also concerned with pitfalls in research development, implementation, and interpretation of data.
- Subjects
CONSUMPTION (Economics) &; psychology; CONSUMER attitude research; SELF-perception; CONSUMER behavior; MARKETING research; SHOPPING; MULTIVARIATE analysis; CONSUMER preferences; DATA analysis; RETAIL stores; MARKET surveys -- Design &; construction; PSYCHOLOGY
- Publication
Journal of Marketing, 1971, Vol 35, Issue 1, p71
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250568