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- Title
МАРКЕТИНГОВИ АСПЕКТИ НА ЧАСТНОТО ОБРАЗОВАНИЕ В БЪЛГАРИЯ
- Authors
Качармазов, Николай
- Abstract
Private schools increasingly entering the Bulgarian educational practice. They fi nd their manifestations in the entire spectrum of educational services starting from private kindergartens, passing through lyceum, colleges and universities and lead to language schools and vocational training centers. Private education as a kind of service that is paid is determined by the operation of market mechanisms of supply and demand takes different forms of advertising, distribution and pricing. Usefulness and relevance of the services offered by private organizations, educational services, determine their market appearance and thus calculates the cost and market price as expression of input in their material and human resources, forming potential of providing these services business units.
- Subjects
BULGARIA; PRIVATE education; EDUCATION; EDUCATION marketing; PRIVATE schools; KINDERGARTEN; LYCEUMS; VOCATIONAL training centers; LANGUAGE schools; MARKETING
- Publication
Vocational Education, 2016, Vol 18, Issue 1, p75
- ISSN
1314-555X
- Publication type
Article