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- Title
Los recursos polifónicos como elementos lingüístico-persuasivos en la publicidad de la novela negra.
- Authors
Escribano Hernández, Asunción
- Abstract
In this article we show how polyphonic linguistic argumentation helps to reflect the identity and social image of noir novels through advertisements from the publishers promoting them. That's a very effective persuasive linguistic resource. We have studied the different types of textual polyphony in order to observe how in this context it is a powerful argumentative mechanism which manages to incentivize purchases at the same time that it reflects the characteristics and peculiarities of this literary genre.
- Subjects
NOIR fiction; PUBLISHING; RHETORIC; LITERARY form; ADVERTISING; LINGUISTICS
- Publication
Spanish Journal of Applied Linguistics / Revista Española de Lingüística Aplicada (John Benjamins Publishing Co.), 2017, Vol 30, Issue 1, p104
- ISSN
0213-2028
- Publication type
Article
- DOI
10.1075/resla.30.1.05esc