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- Title
An integrative model of the impact of the store environment in supermarkets and hypermarkets.
- Authors
Garrouch, Karim; MZOUGHI, Mohamed-Nabil; Chaieb, Safa
- Abstract
This research aims to verify an integrative model combining the S-O-R, C-E-V and C-A-B models in supermarket and hypermarket shopping situations. It primarily verifies the impact of the store environment on emotion and experiential value and re-patronage intentions. To test the hypotheses, a questionnaire was distributed to 465 individuals exiting 12 selected stores. Structural equation modeling permitted the verification of the proposed model. The results show that re-patronage intention is influenced by the perceived value pertaining to visual appeal, entertainment, efficiency and economic value. Social variables are also important in creating pleasure leading to better intrinsic and extrinsic value perceptions. This study recommends systematically integrating the management of all environmental cues into the strategic and operational management of hypermarkets and supermarkets in order to create value that can be well perceived by customers. This management involves many ambient, design and social components. The latter is quite controllable because managers may train store personnel to behave in a way that pleases customers. This research verifies an integrative model by combining SOR and CEV Models in the hypermarket and supermarket shopping situations. The perceived value is integrated as a multidimensional concept and each dimension is verified as a determinant of re-patronage intention.
- Subjects
GROCERY shopping; SUPERMARKETS; STRUCTURAL equation modeling; RETAIL stores
- Publication
Recherches en Sciences de Gestion, 2020, Issue 138, p185
- ISSN
2259-6372
- Publication type
Article