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- Title
A Moral Evaluation of Online Business Protest Tactics and Implications for Stakeholder Management.
- Authors
KRACHER, BEVERLY; MARTIN, KELLY D.
- Abstract
The article presents a study on the capabilities of Internet to be used in protests against disapproving business practices. The study defines online business protests as examples of 21st century protest tactics which describes as deliberately intentional, and manipulates the Internet to acquire the power that is established by public support and public exposure. The online business tactics can be considered in many kinds which include informational protest web sites that can advertise corporate errors, electronic mail campaigns that can send numerous e-mail messages to corporate executives, and hackings that can obtain unauthorized access into a network system of a company. The results show that each tactic is morally problematic which corresponds to moral and property right violations.
- Subjects
PUBLIC demonstrations; SOCIOLOGY; PROTEST movements; INDUSTRIES &; society; INTERNET &; ethics; INTERNET advertising; COMPUTER hacking; WEBSITES; EMAIL &; ethics; PROPERTY rights -- Social aspects; ETHICS
- Publication
Business & Society Review (00453609), 2009, Vol 114, Issue 1, p59
- ISSN
0045-3609
- Publication type
Article
- DOI
10.1111/j.1467-8594.2009.00335.x